Internet Peering Workshops

We bring your team up to speed with the information that every Internet Services company needs to know. Prepare policies and know the economic implications of the statement. We bring your team together so you all get up to speed at the same time -- the terminology, the strategies, and the processes of Internet Peering. At the end of the two-day Internet Peering workshop your multi-disciplinary team is ready to assess if and how peering makes economic and strategic sense based on your traffic and business profile. You will be prepared to develop and execute your Internet Peering strategy.

DrPeering consultants lead the private and confidential on-site two-day Peering Workshop. With the two-day workshop you will learn what the seasoned professionals know about Internet Peering:

the motivations, terminology and definitions, the processes and strategies, the international and domestic Internet Peering Ecosystem dynamics,
the players and their motivations in the Internet Peering Ecosystems, and
the peering playbooks for ISPs and Internet Exchange Point Operators.

You will have a working understanding of Internet Peering as it applies to your company, and will be prepared to create their strategic peering plan, with a Peering Policy to be implemented by their multi-disciplinary peering team.

These workshops are based on over twelve years of peering research, thousands of interviews within the peering community, and have been delivered in over 150 forums around the world. For more information send e-mail to consultants at DrPeering.net.

Feedback from William B. Norton presentations:

"Great foundation in understanding the basis for ISP peering, interaction, and insight into where those relationships are heading (upcoming challenges)." -- David Mindel (Cisco)
"Your workshop is still being referred to as the benchmark of most useful 'technical' workshop ever." – Jaco Mueller, Head of Technical Operations, MWEB
"We've received fantastic feedback from attendees on your material and how your delivery really managed to engage the audience. The Peering Game was a big hit in particular! Your effort to entertain questions and speak with attendees at the breaks and receptions was excellent and appreciated as well." -- Karen Rose, ISOC AfPIC Conference held in Nairobi, Kenya
"The best workshop we have ever had." -- participant at peering two day workshop, 2010
"I got a lot out of you workshop this week. Very helpful.
I have been around the networking industry since 1983. As an industry veteran I found your 2 day session to be very helpful in understanding the fundamental of the evolving landscape of internet peering. The deep domain expertise that you brought to the discussion was applied to some very complex relationships and models in a way that demystified the underlying fundamentals. The balance of technical insights blended with the business rational on how decisions are made in the peering environment were very helpful.
I walked away for this work shop with a clear understanding of the underlying principals of internet peering, the business rational for how decisions are made, and a deep appreciation of the evolution that is underway as Video transport begins to dominate the internet." -- Mark Canha (Cisco)
"What is took my engineers to teach me in 2 years I learned in 20 minutes." -- Anne Wachira, Kenya AfPIC, 2010
"Well run, well organized, well moderated"
"Plenty of open discusson and information sharing"
"Very very much enjoyed "
"Bill Norton did great as always"
"I loved the peering game – fun but realistic. Well organized and informative. "
"Peering game captivating and provides clear understanding of its definition and rationale."
"Peering game demonstrated the practical issues. "
"Peering game very insightful and emphasizes 90/10 on social effort."
"The art of peering is excellent."
"This was an eye opener coming from a commercial background, to understand how the game is played and indeed it is real."
"Excellent presentations, well presented, received good info on peering, peering jargon explanation was good, developing policy on interconnection very useful as this will be helpful as we enter into contracts on peering."

About the Upcoming Book (based on the peering workshop):

"Essential Reading." – Martin Sanne, Seacom
"Mr. Norton is one of the most knowledgeable people in the world on the subject of Internet Peering – this is a must-read for network operators." – Ari Benowitz, HighWinds

The workshops are customized to the client needs or made to meet the needs of the client customers at public events.

Two-Day Peering Workshop. This two-day comprehensive workshop is perfect for Internet Service Provider peering strategy teams, executive team strategy alignment, and peering steering committees in startup mode. It covers all things related to Internet Peering and includes the Peering Simulation Game, where the audience members get a chance to "live the life of a Peering Coordinator" in a live simulation. An internationally recognized peering expert leads this intense two-day workshop / consulting engagement.

Here is what some folks have said about the Peering Simulation Game, a popular exercise in the Peering Workshops.

Please let us know about your interest in the Peering Workshops!

Frequently Asked Questions:

1) Where and When is the next Peering Workshop?

We hold the Peering Workshops on-site, primarily at the client location. The typical workshop would be for a team of five to ten people building internal expertise. You hire our expertise only for a few days to build or refresh your team peering IQ.

Email Consultants@DrPeering.net to discuss your project and see if a workshop will help.

2) How much do the Peering Workshops cost?

The price varies based on the cost of travel and lodging and how much time the trainer consultant will be dedicated to the engagement.

For budgeting purposes, here are some recent fully-loaded (inclusive of business class airfare, hotel, incidentals, etc.) workshop costs:

Anywhere in the continental U.S.: $8000

Western Europe: $21,000

Africa / Middle East: $30,000

Australia: $26,000

Asia: $23,000

We generally book two months out now. Please e-mail Consultants@DrPeering.net to check the schedule of available dates.

It may be more cost effective to find a local qualified trainer to deliver the material. It is also far more cost effective to purchase and read the Internet Peering Playbook. Most of the information delivered in the workshop is available in the book and on the DrPeering.net web site.

At the same time, it is worth pointing out that the workshop attendees tell us that there is tremendous value in discussing the material with the person who did the research. They said that they could ask their people to read the material in the book, but with everyone's schedule, it is unlikely that they will all do so.

They all said that there was value in having a focused two-day workshop. This way, they all get the material at the same time, and participate in the strategy discussions with the consultant trainer present. The end result is a cohesive team that developed a strategy based on the best information available and based on international peering precedent.

For those that calculate the cost of everyone's time, and the cost of executing an ineffective peering strategy that may play out for years, the two-day peering workshop is a sound investment.

3) Tell me about the trainer, the teaching background and expertise.

Right now, William B. Norton is the primary instructor and an internationally recognized Internet Peering Expert. We also have several very well qualified consultants that can present the material as well.

Email Consultants@DrPeering.net to discuss your project and see if a workshop will help.