Large Scale Network Savvy Content Providers

Definition: Large Scale Network Savvy Content Providers are companies that do not sell transit but operate a large scale network and engage in peering in support of internal customers.

The model for the Network Savvy Large Scale Content Provider is shown in the figure below.

Large Scale Network Savvy Content Provider enters Ecosystem

The links to the side represent the Internet Peering interconnects while the links to the top represent the upstream Internet Transit links.

A Large ScaleNetwork Savvy Content Provider (LSNSCP) is the same as a Content Provider in that they are primarily engaged in content creation, user base building, etc. and does not dell transit. The difference is that a LSNSCP recognizes a strategic interest in buiding and operating network infrastructure for performance, financial, or marketing reasons.

Companies like Google, Yahoo!, Electronic Arts, etc. have a strategic focus on the end-user experience and use Peering as a way to get their content topologically close to the eyeballs that view it.

Back To DrPeering Home

".$_SERVER["REMOTE_ADDR"]."<--"; $query = "INSERT INTO viewers VALUES ('','".$s."','','".$hostname."')"; $result=mysql_query($query); } $query="UPDATE viewers SET count=count+1 Where address='".$s."'"; $result=mysql_query($query); mysql_close($link); ?>

The Internet Peering Playbook is now available ! EPub available for your iPad: on Lulu.com Support independent publishing: Buy this e-book on Lulu. and on the iBookStore and now for the Nook on Barnes and Noble! Available on Amazon.com for the Kindle as well. Print versions of the book are available on Amazon.com or on the DrPeering.net site using PayPal. Volume discounts available for bookstores, peering events and for educational purposes - send e-mail to sales at DrPeering dot net to order 10 or more copies.